google analytics


Top 50 Google Analytics Interview Questions & Answers

1.what is Google Analytics?
Google analytics is the most powerful tool to check the performance of our website. Google Analytics has two types of services one is a free service provider and the another is paid tool, as all of us knows paid tool is very costly. So maximum website owners uses free service it is very useful for search engine optimization (SEO) that is used for marketing purpose and helps you to track the all performance records for your website like live users, Keywords, Location, Gender.

2.what is session?
it is a group of Actions that takes place in your webpage or website with in a particular time period. A single Google Analytics session will contains multiple  page views.

3.what is page view?
it is recorded every time when a page is viewed so when a visitor hits a back button or refresh button still the page views are recorded everytime a page is opend in browser.

4.What is bounce rate?
A visit with one page view doesnot matter but how long the visitor was on the page or off they left it is a visit with only one interaction.

5.What is Users?
In google analytics the users are that have had atleast one session with in selected date range repeated and new both are counted.

Go to Audience Click On Active Users Here You Can find active users

Google-analytics-interview-questions-and-answers-2018Overview of Users Report in Google Analytics

6.what is goal in Google Analytics?
It is versatile way to measure how well your site or app fullfill your target objectives.
you can setup an individual goals to track discrete actions like tranction with minimum purchase amount or the amount of the time spent acroos the stream.

7.what is Aquasition report in Google Analytics?
Aquasition report provides a window on the user Aquasition by channel, campaign, keyword, and source media.
Channels in the aquasition reports are rule based grouping of the most common sources of traffic.

Here are the Images Shown Below of Aquasition Overview in Google Analytics


Overview of Aquasition Report Overview of Aquasition Report

8. what is behaviour in Google Analytics?
This section contains reports designed to help you impore the content on your site to meet the needs and expetations of visitors
It shows how frequently each page on a site was view 100k for high bounce rate on the landing page.

Here are the images below shown how is the overview of Behaviour in Google AnalyticsOverview of Behaviour

Overview of Behaviour

9.what is Report in Google Analytics?
To identify the landing pages that are needed to be rewritten or redesigned to be more effective.

To Know more about report in google analytics: Click Here

10.How many types of custom Reports in Google Analytics?
There are 3 types of custom Reports in Google Analytics.they are
II.Flat Table
III.Map overlay

11.what is Explorer?
A Standard Google analytics report that consist line graph and data table that include dynamic the elements like search, sort and secondary dimensions.

12.What is Flat Table?
A static sortable table that displays that data in rows.

13.What is Mapoverlay?
A Map of the world of different regions and countries displaying in darker colours to indicate the traffic and engagement Volume.

14.What is site search button?
If you have a site search button on your website. You want to know what the people are searching for when they come to your site.
This is mainly useful for E-Commerce site.

15.What is Cohort in Google Analytics?
Cohort means a group of user who share the same content with same time.
They are four sections
I.Cohort type
II.Cohort size
IV.Date range

16.what is Cohort type?
The cohort type have a close similarity  to table column that contains total number of users data  in cohort, currently only one position is available in cohort type  that is called acquisition date.

17.What is Attribution model?
An attribution model in Google analytics is rule that will firmly decide.

How credit will be designated  for conversions and sales to touch points in the conversion paths is called attribution model.

18.What is Time lag report Indicate?
Time lag in between original session and a goal completion.

19.What are UTM parameters?
UTM stands for Urchin Tracking Module. Parameters that are added to url’s in order to track organic traffic referral traffic and CPC (Cost Per Click) traffic.

20.What is Assisted Conversion?
Assisted Conversion in Google Analytics is when one traffic results in after goal completion through different traffic source.

21.Why it is useful to assign a value to your Goal in Google Analytics?                                               
Google analytics assigning a goal value is very important that helps you to tack out your goals from conversions.

22.How can you see where the visitors are clicking most on your website?

This can be identified or seen with the help of In-Page Analytics.

23. What is UA tracking code?

U.A stands for Universal Analytics. The Universal Analytics tracking code can be found in the admin section of web property.

24. What are the different elements of Event Tracking in Google Analytics?                            

There are three elements in event tracking. They are as follows
I. Categories
III. Actions

25. What is RPC in Google Analytics?

RPC stands for Revenue per Click is a metric available in Google Analytics for using of E-Commerce tracking.

26. How to identify the most trending pages on my website in Google Analytics?
Google Analytics Helps Out to solve all Problems here to find out if you want to find out what are the top pages that the users are visiting on my website then in Google Analytics go to behavior there you can find the trending topics or most visited topics of your website.

27. How can you identify the keywords that are sending paid traffic to my website?
The keyword column displays traffic that are coming from organic and paid.

28. What is event tracking in Google Analytics?

If you want to track the particular event in Google analytics then you can use the customization code and track the particular event

29. What is a Search Depth in Google Analytics?
Search Depth in Google Analytics is the average number of page visitors viewed after performing a search on site.

30. How can you identify the keywords that are sending paid traffic to my website?
The keyword column displays traffic that are coming from organic and paid.

31. What is event tracking in Google Analytics?

Event tracking includes the Google Analytics code customization and it is used to track a specific occasion or an action on a website like a tick, download of documents, files, software’s etc.

32. What is a Search Depth in Google Analytics?
Search Depth in Google Analytics is the average number of page visitors viewed after performing a search on site.

33. What are cookies in analytics?
Cookies are the text files which are stored on the client computer.

34. Difference Between Clicks and Visits?
Click is an action performed on a site or a particular product.
Users are spending time on site is called visit.

35. What is the use of Track Page View in Google Analytics?
Track Page View is used to register a pageview in Google Analytics

36. What is Demographics in Google Analytics?
Demographics in Google Analytics shows the age group of people who is visiting our website.

37. What is site speed and how to check in Google Analytics?
This is where you measure the speed of your site or app.
A slow loading website can be frustrating for users and can hurt your advertising and search rankings.
Find and fix slow pages to improve your conversion rates and make your users happier.
The Site Speed reports measure two aspects of latency:

Page load time (latency) for a sample of page views on your website pages.

This will helps you to see the different loading times in different pages and areas etc.
No setup is required.
Go to Site Speed > Page Timings to see your data.

If you want to track the loading time or speed of any visit or an event that you want to track.
This can include measuring how quickly specific images load, how long it takes for your site to respond to specific button clicks, etc.
To collect this data, you’ll need to add _track Timing method calls to the source code of the interactions you want to track.
Go to Site Speed > User Timings to see your data. Set up User Timings.

38. What is page timings in Google Analytics?
The Page Timings report view allows you to see which pages load the fastest and which ones are slower.
By fixing slow loading pages, you may be able to improve your conversion rates.

It’s particularly important that landing pages load quickly.
To identify slow landing pages, go to Page Timings and select Page as the primary dimension in the table.

39. What is Distribution and map overlay in Google Analytics?
In speed analysis, it will not ravel the total thing it does not gives the detailed information.
Click the Distribution tab to see how load and execution times vary. To see the speed detail for a specific page or event, drill
down into the page or timing category in the Explorer tab, and then click over to the Performance tab.

Latency can vary according to geography. You may be able to fix international latency by adding servers.
To see how latency breaks down by geographic area, switch to the Map Overlay tab.
This report defaults to show speed range by Country/Territory. To see speed detail for a specific city, drill down into the country or territory, then click over to the Explorer tab or the Distribution tab.

40. What is event report in Google Analytics?
The Events reports show how people use interactive elements in your site or app.
For example, many websites contain video players, games, and other interactive experiences.
Simply tracking page views doesn’t allow you to capture these kind of interactions.
When a user interacts with a video player, no page view is generated.
Other examples of interactions that don’t generate page views are Ajax-based activities, file downloads, and clicks on links that take the user to another site.

To see event data, you’ll need to decide what kinds of interactions you want to track,
decide how you want to organize these events into Categories, Actions, and Labels, and
work with your web/app development team to implement events in your source code.
Read the Event Tracking Guide for more information.

41. What is category in Google Analytics?

The Category is at the top of the hierarchy. It’s a way to bundle user activity together.
“Slideshow”, “Videos”, and “Downloads” are good examples of categories, though you can be as specific or broad as your content requires.

42. What is Action in Google Analytics?
The action is literally what the user does. For example let us consider a video player the actions performed on this are play, pause, share, get embed link, etc.

43. What is Label in Google Analytics?
Label Provides a bit more information about the user’s action.

44. What is E-Commerce tracking in Google Analytics?
E-Commerce tracking is a snippet of code you can include on your site or app to collect transaction data like product sales, purchase amounts, and billing locations, and connect it to your Google Analytics account.

In Google Analytics Click On Admin You Can View  E-Commerce TrackingGoogle-analytics-interview-questions-and-answers-2018E-Commerce Tracking in Google Analytics

45. What are the different types of product linking in Google Analytics?
The different types of product linking in Google Analytics are:
  I.Adwords linking
  II.Ad sense linking
  III.Ad exchange linking.
  V.DoubleClick Bid Manager (DBM)
  VI.DoubleClick Campaign Manager
  VII.DoubleClick Search
  VIII.Google Play                                                IX.Postbacks
  X.Search Console

46. Whai is Search Console and how to link with Google Analytics?
Search Console can help you understand how users find your site through Google search.
Identify ways to attract more attention to your site and prioritize development efforts.

To Know more about link your google analytics with search console: Click Here 

47. What are Network referrals in Google Analytics?
Identify the networks and communities where people engage with your content. Learn about each community, and identify your best performing content on each network.

48. Do Google Analytics will track Actual click path of individual visitor or not?
Yes, Google Analytics will track each and every click and click path of each and individual visitor.

49. what is the formula of ROI?
ROI stands for Return On Invest
The formula of ROI is:
(Revenue – Cost) / Cost

50. In Google Analytics session time is 30 minutes and how to change it to 45 minutes?
By default session time is 30 minutes an we can change it to 45 minutes by click on admin section and clicking on the session settings.

51. What is multi channel funnel report?
The Multi-Channel Funnels report shows how your marketing channels i.e., sources of traffic to your website work together to create sales and conversions.

52. Auto tagging is used in which type of traffic?
Auto tagging is a feature used in Ad words Campaign Traffic.

Want to know more detailed information about Google Analytics: Click Here

Related Topics:

Top 50 Google Adwords Interview Questions: Click Here

Top 50 Seo Interview Questions and Answers: Click Here


Google Analytics is the most powerful tool to Checkout live users on our website Here Let us Discuss the overview of Audience Report In Google Analytics

Audience Overview is used to show the information of visitors on websites, what are the actions that are performed on your website. At the Top of overview, the tab is a graph about the number of the session performed by website users.

Audience Report in Google Analytics:


At the top of the overview tab we have different options for email, export, add to the dashboard, shortcut. By using email we can send our reports directly to Gmail, we can download the reports by export option.

Introduction to Audience Analysis In Google Analytics: Click Here

Overview of audience report in Google Analytics:



You can see the overview reports of hours, days, week, monthly.



An overview shows the sessions vs select a metric click on select a metric you can see the options by tapping on any one of the option you can see the graph.


It is a group of interactions that take place on your website within a given time frame. A single session can contain multiple screens or page views.

Page views:

It is recorded every time when the page is viewed. So, when a visitor hits a back button or refreshes still the page views are recorded everytime a page is opened in a browser.

Bounce Rate:

A visit with the one-page view it does not matter how long the visitor was on the page or if they left. It is a visit with only one interaction.


In Google Analytics the users are, that have had at least one session within the selected date range. Repeated and new both are counted.


Two types of visitor

I.New Visitor:

Users who are visiting your website for the first time is called New Visitor

II.Returning Visitor:

Users who have visited your website previously is called Returning Visitors.


Shows the age group of people, Language, country, the city who is visiting our website.

Let us consider an example:



Suppose if we tap on browser we can see users visiting from which browser if we tap on the Operating system we can see from which operating system the user is visiting.we also sees the service provider.

For mobile, we can see operating system, service provider and screen resolution.

Top 50 Google Analytics Interview Questions & Answers: Click Here

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Top 50 Google Adwords Interview Questions and Answers: Click Here





Introduction to Audience Analysis in Google Analytics?

Introduction to audience analysis

The Audience reports provide insight into

  • The demographics of your audiences. Go to Audience > Demographics.
  • Your mix of new and return users and the level of engagement of your users. Go to Audience > Behavior.
  • The browsers and networks being used to access your site/app. Go to Audience > Technology.
  • The mobile devices being used to access your site/app. Go to Audience > Mobile.

Overview of Audience Reports in Google Analytics: Click Here

Compare mobile conversion rates:

Use the Mobile reports to compare conversion rates for mobile as a whole, and for each mobile platform, with conversion rates for the desktop.

I.Navigate to Audience > Mobile > Overview.

II.Select Goal Set or Ecommerce (under the Explorer tab, upper left of the report).

To repeat this investigation for each mobile device, navigate to Audience > Mobile > Devices.


Target Profitable Geographic Areas

You can use the Location report to identify regions and cities with higher than average performance metrics. You can then target campaigns to these areas.

I.Navigate to Audience > Geo > Location.

II.Use Segments to apply the Search Traffic Default Segment.

III. Click the map to drill down to a relevant country/territory, such as the United States. Alternatively, use the advanced filter in the table to exclude local areas and keep an international view.

IV. In the table, change the primary dimension to either Region (e.g., state) or City.

V. You can now compare how regions/cities compare with respect to each metric in the table. To identify high and low converting locations, choose a Goal Set or Ecommerce under the Explorer tab.


Encoded URLs in Reports

If you Previously matched encoded URLs in features like Filters and Segments.

This information is specifically for users who configured Analytics features to match encoded URLs (e.g., /%D0%B7%… rather than /home).

Languages that don’t fit in 7-bit ASCII (e.g., Cyrillic) sometimes display encoded URLs in reports (e.g., you might see /%D0%B7%… instead of /home).

Analytics has created a fix for the 7-bit ASCII issue so that URLs in those languages are no longer displayed as encoded.

If you have previously configured any of the following features to target encoded URLs, then you need to reconfigure those features to instead target the actual URL (e.g., /home):

  • Goals
  • Segments
  • Remarketing Lists
  • Content Grouping
  • Big Query
  • Any custom configurations that you have set up in your internal systems that might use encoded URIs

Top 50 Google Analytics Interview Questions & Answers: Click Here

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What is REAL-TIME in google analytics?

In Google Analytics we have Two types of services one is Google Analytics free and the another is Analytics 360° it is a paid tool we have to purchase. Cost of analytics 360° is $150,000/ year.

Google Analytics: Google Analytics is a free service provider and an essential tool for search engine optimization (SEO).That is used for Marketing purpose and help’s you to measure the effectiveness of all your marketing efforts.

Brief Information about Google Analytics:






What are the options that we have in Real-time Google Analytics? 


  •  Overview
  • Locations
  • Traffic sources
  • Behavior
  • Events
  • Conversions



In overview, we can see Right now active users on your site, we can also see page views per minute and per second.we can also see the active pages i,e in which page they are active.

In Realtime Overview we can also see Top Referrals, Top social traffic, Top keywords.




In the locations tab, we can see the users coming from different locations.




Traffic sources are of 3 types they are

I.Source or origin



I.Source or origin:-

Every referral to a website has an origin or source possible sources include Google, Facebook, and Direct.


Every referral to a website has a Medium so, Possible medium include Organic, CPC or Referral(FB, twitter etc.)


It Identifies a specific link or a content item or a custom campaign to tag link use your own custom values for the campaign, medium, source, and keyword.


In Behaviour, we can see two options one is Active users and the another is Pageviews.



In Events also we have two options one is Active users with the event and the another is Events with last 30 minutes.



In conversions also we have two options one is Active users with goals and the another is Goal hits from last 30 minutes.





What are Trending Content and Alerts in Google Analytics?

Trending content and trending alerts in Google Analytics are the new features that were added in the version 2.1. Trending Content means you can see the 5 most recent trending alerts whenever your content is performing than others.

Trending content:

In Trending content, You will see a history of trending content here once the first article takes off.

Trending alerts:

Connect your site to the Social Optimization Platform and receive these alerts via slack or email.

As Shown Above, go to Google Analytics click on trending content you will be shown like this

Trending Content Alert:

Trending Content Alert is a new feature that was added in the version 2.1.

This is a new section that will show the list of 5 recent alerts whenever your content is performing than another one. Once you can know which article is trending then you can share the article to users.

Trending Content Alerts are powered by ShareThis Social Optimization Platform, for more information you can wist this site Click Here

Alerts :

There is an option connect your website to ShareThis Social Optimization Platform by sending an email invite. As shown in Figure Below


Connect your Slack Team in the dashboard or in settings and we will send you a notification alerting you to the activity. You can also create A/B testing for the trending content in social media.

Introduction to audience analysis in google analytics

For more detailed information: Click Here