Digital Marketing

Overview of Audience Reports in Google Analytics?

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Google Analytics is the most powerful tool to Checkout live users on our website Here Let us Discuss the overview of Audience Report In Google Analytics

Audience Overview is used to show the information of visitors on websites, what are the actions that are performed on your website. At the Top of overview, the tab is a graph about the number of the session performed by website users.

Audience Report in Google Analytics:


At the top of the overview tab we have different options for email, export, add to the dashboard, shortcut. By using email we can send our reports directly to Gmail, we can download the reports by export option.

Introduction to Audience Analysis In Google Analytics: Click Here

Overview of audience report in Google Analytics:



You can see the overview reports of hours, days, week, monthly.



An overview shows the sessions vs select a metric click on select a metric you can see the options by tapping on any one of the option you can see the graph.


It is a group of interactions that take place on your website within a given time frame. A single session can contain multiple screens or page views.

Page views:

It is recorded every time when the page is viewed. So, when a visitor hits a back button or refreshes still the page views are recorded everytime a page is opened in a browser.

Bounce Rate:

A visit with the one-page view it does not matter how long the visitor was on the page or if they left. It is a visit with only one interaction.


In Google Analytics the users are, that have had at least one session within the selected date range. Repeated and new both are counted.


Two types of visitor

I.New Visitor:

Users who are visiting your website for the first time is called New Visitor

II.Returning Visitor:

Users who have visited your website previously is called Returning Visitors.


Shows the age group of people, Language, country, the city who is visiting our website.

Let us consider an example:



Suppose if we tap on browser we can see users visiting from which browser if we tap on the Operating system we can see from which operating system the user is visiting.we also sees the service provider.

For mobile, we can see operating system, service provider and screen resolution.

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