SMEs get Google’s help in marketing
Small and medium-sized enterprises (SMEs) get google help in marketing because 61% of the 51-million small and medium businesses(SMBs) are offline.
Graph shows SMEs get google help in marketing because 61% of the 51 million small and medium business (SMBs)are offline.
There are 51-million strong,small and medium businesses (SMBs) market in the country, Google’s India born chief Sundar Pichai announced a number of initiatives to help these enterprises go digital. Mr Pichai, who is scheduled to visit his college IIT Kharagpur, said the company is working on products for India that can be expanded globally.“When we solve for a place like India, we solve for everyone around the world. That has led us to grow our team here and spend more time and ensure the products are useful for everyone,” he said at a Google event.He added that SMBs are a growth driver for theIndian economy.
“It is important that they have the right tools and skills to digitise. We believe it is important for us to invest in training and equipping these individuals and small businesses to accelerate their journey of growth,” he said.Over 80 lakh Indian SMBs are already using Google’s platforms.A joint research study by Google-KPMG estimates that 68 per cent of the 51 million Indian SMBs are offline.
It also states rising Internet penetration and greater uptake for digital by SMBs could help increase their contribution
to India’s GDP by 10 percentage points, taking it up to 46-48 per cent by 2020.
Profits of digitally engaged SMBs grow twice as fast (compared to their offline peers) and they are also able to grow their customer base.