Congress last week asked Facebook CEO Mark Zuckerberg, about the information of collecting users data and how Facebook tracks you even when you’re logged out.
Controversy about Cambridge Analytica, a digital Agency which had run Trump presidential campaign that improperly obtained data of about 87 million Facebook users without their permission thus bought Facebook’s data collection practices under scrutiny. The data which was collected by Cambridge University researcher named Aleksandr Kogan through a personality quiz app legitimately, he then broke Facebook’s terms of service by passing on the data to Cambridge Analytica.
Those who had already watched Zuckerberg’s grilling session he had explained a few of the basics to the congressmen that day. Facebook went into more depth about how it tracks you even when you’re logged out and also when you are around the Internet browsing consuming content.
David Baser, a Facebook product management director, wrote in a blog post that
“When you visit a site or app that uses and accepts our services, we receive information we need even if you’re logged out or don’t have a Facebook account,”.
Let’s go technical Digital marketers out there already know this but for the common audience Here are the developer tools from Facebook that allow Facebook to track you:
Based on the users’ IP address/ operating system they use, Facebook then displays the Like button on an individual’s browser based on the language user had chosen. While IP addresses help from which country people are using an app, browser and operating system This information gives developers data about the platforms people use and help them to create better versions.
Cookies help with identifying unique visitors and recognize which visitors are Facebook users to provide aggregated demographic information such as age and gender.
Cookies and device identifiers help Facebook determine if the user is logged in, which makes it reportedly easier to share content.
Common Social plugins, like the “Share” or “Like” buttons, which you can find on websites, like shopping pages and news articles etc.
Facebook Login, which lets you log into outside apps using your Facebook account so you don’t have to create a new password or username mostly we do this because we hate all the routine stuff creating filling up the details.
Facebook Analytics Facebook version of Google analytics, which gives website and Apps owners information how and when people are interacting with their site.
Facebook ads and other measurement tools, including Facebook Pixel i.e pixel code which is added to the website who owns. This tool measures how effective ads are running and how they are performing, by giving Facebook information on when Someone visited certain sites where Pixel code is implemented and took specific actions, like buying something Tracking users journey.
Myself koduri Pranav a Digital Marketing Expert I can say you that not only facebook everyone out there like Google, Twitter, Pinterest etc track you for Advertisement purposes and making their platform more feasible to use.