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Digital Marketing

Top 50 Google Analytics Interview Questions & Answers

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Top 50 Google Analytics Interview Questions & Answers

1.what is Google Analytics?
Google analytics provides two types of services one is a free service provider and the another is paid tool,as all of us knows paid tool is very costly.So maximum uses free service it is very useful for search engine optimization (SEO) that is used for marketing purpose and helps you to track the all essential records for your website.

2.what is session?
it is a group of interactions that takes plave in your website with in a given time frame.A single session contains multiple screens or page views.

3.what is page view?
it is recorded every time when a page is viewed so when a visitor hits a back button or refresh button still the page views are recorded everytime a page is opend in browser.
4.What is bounce rate?
A visit with one page view doesnot matter but how long the visitor was on the page or off they left it is a visit with only one interaction.

5.What is Users?
In google analytics the users are that have had atleast one session with in selected date range repeated and new both are counted.

6.what is goal in Google Analytics?
It is versatile way to measure how well your site or app fullfill your target objectives.
you can setup an individual goals to track discrete actions like tranction with minimum purchase amount or the amount of the time spent acroos the stream.

7.what is Aquasition report in Google Analytics?
Aquasition report provides a window on the user Aquasition by channel, campaign, keyword, and source media.
Channels in the aquasition reports are rule based grouping of the most common sources of traffic.

8. what is behaviour in Google Analytics?
This section contains reports designed to help you impore the content on your site to meet the needs and expetations of visitors
It shows how frequently each page on a site was view 100k for high bounce rate on the landing page.

9.what is Report in Google Analytics?
To identify the landing pages that are needed to be rewritten or redesigned to be more effective.

To Know more about report in google analytics: Click Here

10.How many types of custom Reports in Google Analytics?
There are 3 types of custom Reports in Google Analytics.they are
I.Explorer
II.Flat Table
III.Map overlay

11.what is Explorer?
A Standard Google analytics report that consist line graph and data table that include dynamic the elements like search, sort and secondary dimensions.

12.What is Flat Table?
A static sortable table that displays that data in rows.

13.What is Mapoverlay?
A Map of the world of different regions and countries displaying in darker colours to indicate the traffic and engagement Volume.

14.What is site search button?
If you have a site search button on your website. You want to know what the people are searching for when they come to your site.
This is mainly useful for E-Commerce site.

15.What is Cohort in Google Analytics?
Cohort means a group of user who share the same content with same time. 
They are four sections
I.Cohort type
II.Cohort size
III.Metric
IV.Date range

16.what is Cohort type?
The cohort type corresponds to table column that includes total number of users in cohort, currently only one position is avaliable that is
aquasition date.

17.what is Cohort Size?
Cohort determines time frame that is used to determine the size of each cohort.

18.What is Attribution model?
An attribution model in google analytics is rule or combination of rules that will determine how credit will be assigned for conversions and sales to touch points in the conversion paths is called attribution model.

19.what is Time lag report Indicate?
Time lag in between orginal session and a goal completion.

20.What are UTM parameters?
UTM stands for Urchin Tracking Module. Parameters that are added to url’s in order to tgrack organic traffic referral traffic and cpc(Cost Per Click) traffic.

21.What is Assisted Conversion?
When one traffic source results in later goal completion through another traffic source.

22.Why it is useful to assign a value to your Goal in Google Analytics?                                               
It is very useful to aasign a goal value in Google Analytics that will track actual cost from your conversion

23. How can you see where the visitors are clicking most on your website?

This can be identified or seen with the help of In-Page  Analytics.

24.How can you find the UA tracking code?

U.A stands for Universal Analytics. The Universal Analytics tracking code can be found in the admin section of web property.

25.What are the different elements of Event Tracking in Google Analytics?                            

There are three elements in event tracking.they are
I.Categories
II.Actions
III.Labels

26.What is RPC in Google Analytics?

RPC stands for Revenue Per Click is a metric available in Google Analytics for using of E-Commerce tracking.

27.How to identify the top or popular pages on my website in Google Analytics?
To identify the top landing pages on our website by using google analytics got to behaviour section.You can find the top 10 trending content on your website.

28.How can you identify the keywords that are sending paid traffic to my website?
The keyword column displays traffic that are comming from organic and paid.

29.What is event tracking in Google Analytics?

Event tracking includes the Google Analytics code customization and it is used to track a specific occasion or an action on a website like a tick, download of documents,files,softwares etc.

30. What is a Search Depth in Google Analytics?
Search Depth in Google Analytics is the average number of page visitors viewed after performing a search on site.

31.What are cookies in analytics?
Cookies are the text files which are stored on the client computer.

32. Difference Between Clicks and Visits?
Click is an action performed on a site or a particular product.
Users are spending time on site is called visit.

33. What is the use of Track Page View in Google Analytics?
Track Page View is used to register a pageview in Google Analytics

34.What is Demographics in Google Analytics?
Demographics in Google Analytics shows the age group of people who is visiting our website.

35.what is site speed and how to check in Google Analytics?
This is where you measure the speed of your site or app.
A slow loading website can be frustrating for users and can hurt your advertising and search rankings.
Find and fix slow pages to improve your conversion rates and make your users happier.
The Site Speed reports measure two aspects of latency:

Page load time (latency) for a sample of pageviews on your website pages.

This will helps you to see the differnt loading times in different pages and areas etc.
No setup is required.
Go to Site Speed > Page Timings to see your data.

if you want to track the loading time or spped of any visit or an event that you want to track.
This can include measuring how quickly specific images load, how long it takes for your site to respond to specific button clicks, etc.
To collect this data, you’ll need to add _trackTiming method calls to the source code of the interactions you want to track.
Go to Site Speed > User Timings to see your data. Set up User Timings.

36.what is page timings in Google Analytics?
The Page Timings report view allows you to see which pages load the fastest and which ones are slower.
By fixing slow loading pages, you may be able to improve your conversion rates.

It’s particularly important that landing pages load quickly.
To identify slow landing pages, go to Page Timings and select Page as the primary dimension in the table.

37.What is Distribution and map overlay in Google Analytics?
In speed analysis, it will not reval the total thing it does not gives the detaliled information. 
Click the Distribution tab to see how load and execution times vary. To see the speed detail for a specific page or event, drill
down into the page or timing category in the Explorer tab, and then click over to the Performance tab.

Latency can vary according to geography. You may be able to fix international latency by adding servers.
To see how latency breaks down by geographic area, switch to the Map Overlay tab.
This report defaults to show speed range by Country/Territory. To see speed detail for a specific city, drill down into the country or territory, then click over to the Explorer tab or the Distribution tab.
38.What is event report in Google Analytics?
The Events reports show how people use interactive elements in your site or app.
For example, many websites contain video players, games, and other interactive experiences.
Simply tracking page views doesn’t allow you to capture these kind of interactions.
When a user interacts with a video player, no page view is generated.
Other examples of interactions that don’t generate page views are Ajax-based activities, file downloads, and
clicks on links that take the user to another site.

To see event data, you’ll need to
decide what kinds of interactions you want to track,
decide how you want to organize these events into Categories, Actions, and Labels, and
work with your web/app development team to implement events in your source code.
Read the Event Tracking Guide for more information.

39.what is category in Google Analytics? 

  The Category is at the top of the hierarchy. It’s a way to bundle user activity together.
“Slideshow”, “Videos”, and “Downloads” are good examples of categories, though you can be as specific or broad as your content requires.

40.what is Action in Google Analytics?
The action is literally what the user does. For example let us consider a video player the actions performed on this are play, pause, share, get embed link, etc.

41.what is Label in Google Analytics?
Label Provides a bit more information about the user’s action.

42.what is E-Commerce tracking in Google Analytics?
Ecommerce tracking is a snippet of code you can include on your site or app to collect transaction data like product sales, purchase amounts, and billing locations, and connect it to your Google Analytics account.

43.what are the different types of product linking in Google Analytics?
The different types of product linking in Google Analytics are:
  I.Adwords linking
  II.Ad sense linking
  III.Ad exchange linking.
  IV.BigQuery
  V.DoubleClick Bid Manager (DBM)
  VI.DoubleClick Campaign Manager
  VII.DoubleClick Search
  VIII.Google Play                                                IX.Postbacks
  X.Search Console

44.Whai is Search Console and how to link with Google Analytics?
Search Console can help you understand how users find your site through Google search.
Identify ways to attract more attention to your site and prioritize development efforts.

To Know more about link your google analytics with search console: Click Here 

45.What are Network referrals in Google Analytics?
Identify the networks and communities where people engage with your content. Learn about each community, and identify your best performing content on each network.

46.Do Google Analytics will track Actual click path of individual visitor or not?
Yes, Google Analytics will track each and every click and click path of each and individual visitor.

47.what is the formula of ROI?
ROI stands for Return On Invest
The formula of ROI is:
(Revenue – Cost) / Cost

48.In Google Analytics session time is 30 minutes and how to change it to 45 minutes?
By default session time is 30 minutes an we can change it to 45 minutes by click on admin section and clicking on the session settings.

49.what is multi channel funnel report?
The Multi-Channel Funnels report showes how your marketing channels i.e., sources of traffic to your website work together to create sales and conversions.

50.Auto tagging is used in which type of traffic?
Auto tagging is a feature used in Adwords Campaign Traffic.

Want to know more detailed information about Google Analytics: Click Here

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